AUTHOR: uzish TITLE: Can't WOW with all clients DATE: 11/14/2005 02:13:00 PM ----- BODY:
I really appreciate Tom Peters. In his book Re-Imagine! he shouts out some very interesting ideas. Chapter 15 is fascinating. Peter demands from us to do only work that matters, that takes one's breath away. WOW-project in his own words. The point is clear - work hard, create amazing projects for your clients, leave a legacy. Sounds great if you work with P&G or Coca-Cola but.... what if this particular client doesn't have a big enough budget for a WOW-project? Can we then compromise? Or should we leave this client without a suitable solution?